How we use (non-edible) cookies

Cookies Notice

Gookie Dough UK Ltd respects your data and your privacy is important to us. For more information on how we use and protect data please see our Privacy Notice.

Gookie Dough UK Ltd is a controller of personal data. Our address is 11 Southglade Food Park, Gala Way, Nottingham, NG5 9RG.

If you have any queries in relation to data protection, please email us at


To make our website (including our mobile site) work better and to distinguish you from other users, we use cookies and similar technologies, such as tagging. Cookies and similar technologies can perform functions and personalise content. The data collected can be used to send you interest based content and relevant advertisements.


A cookie is a small text file which sits on your device or browser and assists with information flow and functionality. We use cookies to support our websites (including our mobile site). For instance, some cookies help with site security or provide information to help us improve the site. Information contained in certain cookies may be used to personalise content. Each cookie stores certain data that allows for specified purposes to be fulfilled.

For instance, cookies may store information about how the site or app is used, which can be used for maintenance and improvement. They simply log numbers and provide grouped information about site or app navigation – this tells us if people can find what they want.

‘Session’ cookies, which are used for various reasons, and expire after your visit, remember for example, certain information as you navigate from one page to another so you don’t have to keep entering it.

Cookies which remember things for longer, from one session to the next, are called “persistent” cookies. Persistent cookies can do things like remember preferences and adjust content to suit you (personalisation).


The data collected by cookies and similar technologies may be used (on the basis of our legitimate interests) to provide personalised promotional offers to you. For example we may do this in order to send you relevant offers and promotions by email (where you permit us to do so). We may also use this data to provide you with personalised promotional offers on selected partner websites (for example, you might see an advertisement for our products on a partner site such as Facebook and Google).

We also share some of your information with marketing service and ad technology providers and digital marketing networks, such as Facebook & Google, to present advertisements that might interest you. For example, we may transfer information about you to such providers. The providers may then recognise your devices and send you interest-based content and advertisements. We may send the providers information such as your name, email, device ID, or other identifier in encrypted form and they may process your information in hashed form. These providers may collect additional information from you, such as your IP address and your browser or operating system. Information may be combined with information from other companies in data sharing cooperatives, who may place or recognise their own unique cookie on your browser. These cookies may contain demographic or other data. 

Further information on how we use your data, how you stop us sending you direct marketing communications such as emails and your other rights are set out in our Privacy Notice.


Cookies can be sent by different parties.

If the cookie comes from our site it is a first party cookie. If it comes from another site, such as our marketing services or ad technology providers or business partners, it is a third party cookie, specifically chosen by us to provide a service, such as a more personalised visit.

The third party cookies we use include those provided by Facebook & Google.


You may reject cookies and disable similar technologies. However, site and app functions will be affected. Cookies and similar technologies help our site to work properly and personalise your experience. You’ll be able to browse the site without them but some standard functionality, preferences and certain features will not work.

By accepting them, you allow us to improve your experience and remember information about you, which can personalise your experience.

To withdraw consent, you can reject or delete cookies. Please see the Managing Your Cookies section below on how you can adjust your browser settings. Please contact third parties directly to withdraw consent.


By browsing or using our site you agree that we and the selected third parties in this notice can use (as described in this notice) data collected by the cookies you allow. If you do not agree, you can withdraw your consent by setting your browser to reject cookies, see below.


There are several ways to manage cookies. You can:

  • Set your browser to prevent cookies from being accepted. More information should be in your browser’s “help” menu. How to adjust your browser will depend on which browser you’re using. 
  • Set some browsers to send you an alert when a website is trying to place a cookie on your browser.
  • Block cookies by activating the setting on your browser to refuse all or some cookies. However, if you use your browser settings to block all cookies including strictly necessary cookies, site access and features can be limited or not available.
  • Use an ad blocker to block any of the tools specifically or individually, including Google Analytics.
  • Delete cookies stored in your browser by “clearing cookies”. This will only delete cookies already stored. It won’t prevent new ones being accepted unless you change the acceptance settings. Also, clearing your cookies on one browser of one device does not automatically clear them on another.  You need to clear all browsers on all devices, independently.

    More information about cookies is available on external websites such as [this link will open in a new window]. For help with how to manage and delete cookies, visit Further information about advertising cookies, and how to manage them, can be found at (EU based), or (US based).

    We are not responsible for the content or cookies from external websites. If you follow a link from our website to a third party site, they will have their own privacy and cookie notice.

    It’s important to note that restricting or disabling the use of cookies can limit the functionality of our website, or prevent it from working correctly at all. If you choose not to allow cookies you will still be able to browse the platform but your experience will not be as beneficial as if you have cookies enabled.  Without persistent cookies (see definition below) you will not be able to place an order as cookies are required for this process to be completed.


    Different cookies can last for different lengths of time.

    Session cookies last for that website visit. Information is kept from one page to another, so you don’t have to keep entering it. We use session cookies to help improve your experience with us and to support key activities that you want to undertake on our websites.

    Persistent cookies are on your browser and may last for a period of time or until you delete them. They can personalise the site and remember information each time you visit. We use them to see how people engage with our site. It helps us change and develop the site and improve your experience of it.


    Gookie Dough UK Ltd sites make use of cookies for a variety of different purposes. These include those that:

    •  are ‘strictly necessary’ for technical reasons;
    • enable a personalised experience for visitors and registered users; and
    • allow selected third parties to collect personal data for advertising and direct marketing.

    Some of these cookies may be set when a page is loaded, or when a visitor takes a particular action, such as clicking the ‘add to cart’ button on a particular page.

    Here is a list of cookies that we use. We’ve listed them here so you that you can choose if you want to opt-out of cookies or not.

    _session_id, unique token, sessional, Allows the platform to store information about your session (referrer, landing page, etc).
    _shopify_visit, no data held, Persistent for 30 minutes from the last visit, Used by our website provider’s internal stats tracker to record the number of visits
    _shopify_uniq, no data held, expires midnight (relative to the visitor) of the next day, Counts the number of visits to a store by a single customer.
    cart, unique token, persistent for 2 weeks, Stores information about the contents of your cart.
    _secure_session_id, unique token, sessional
    storefront_digest, unique token, indefinite If the shop has a password, this is used to determine if the current visitor has access.
    PREF, persistent for a very short period, Set by Google and tracks who visits the store and from where. Google's specific use of data can be found here.

    Strictly Necessary Cookies support our website's operation. They are essential when you move around our website and use its features. For example, they remember your details when you login. This allows you to access your account. Without such cookies certain services cannot be provided.

    Functionality Cookies remember when you return to the site and choices you have made on previous visits such as searches and which country you are from. This allows us to personalise our content for you such as enabling us to remember your preferences such as account name, and location.

    Analytical/Performance cookies collect information on how people use the site including the pages visited, which helps us develop these and improve how a site functions. We can see if people find things easily and improve site navigation.

    Targeting/Advertising Cookies. These are cookies that record your visit to our sites, the pages you have visited and the links you have followed. They collect information about your browsing habits and track the volume of visitors and number of times an advert is displayed and clicks such adverts receive. We will use this information to make our sites and the advertising sent to you and displayed on them more relevant to you and your interests. We may also share this information with certain third party business partners for analytical purposes such as Google and to enable them (and other parties) to serve personalised advertisements to you. These cookies are also used to limit the number of times you see an advert as well as help measure the effectiveness of advertising campaigns. They are usually placed by third party advertising networks or technology providers. They remember the websites you visit and that information may also be shared with other parties e.g. advertisers.

    Social Media Cookies. These cookies allow you to share what you’ve been doing on the sites on social media such as Facebook and Twitter. These cookies are not within our direct control. Please refer to the privacy policy for the relevant social media platform(s) for how their cookies work.


    We have set out below, in a table format, a description of all the ways we plan to use your personal data, and which of the legal bases we rely on to do so. We have also identified what our legitimate interests are where appropriate.


    Type of data

    Lawful basis for processing including basis of legitimate interest

    To register you as a new customer

    (a) Identity 
    (b) Contact 
    (c) Profile

    Performance of a contract with you.

    To process and deliver your order, including:

    • managing payments, fees and charges; and
    • managing your queries through our Customer Service team – this may include recording calls to our teams.

    (a) Identity 
    (b) Contact
    (c) Financial 
    (d) Transaction 
    (e) Marketing and Communications

    Performance of a contract with you. We may also use some of the data related to your queries for our legitimate interests of ensuring our customer service quality standards are met.

    To collect and recover money owed to us in respect of your order

    (a) Identity 
    (b) Contact 
    (c) Financial 
    (d) Transaction

    Necessary for our legitimate interests (to recover debts due to us).

    To carry out fraud assessments

    (a) Identity 
    (b) Contact 
    (c) Financial 
    (d) Transaction
    (e) Technical

    Necessary for our legitimate interests of ensuring payments are not fraudulent

    To notify you in relation to our legal obligations and documents, including changes to our terms or Privacy Policy

    (a) Identity 
    (b) Contact 
    (c) Profile

    Necessary for our legitimate interests of ensuring our customers are updated on these changes.

    To help us improve our offering to you as a customer, including asking you to leave a review or take a survey, or provide customer insights

    (a) Identity 
    (b) Contact 
    (c) Profile 
    (d) Marketing and Communications

    Necessary for our legitimate interests (to study how customers use our products/services, to improve our offering to our customers, to develop them and grow our business).

    To enable you to partake in a prize draw or competition

    (a) Identity 
    (b) Contact 
    (c) Profile 
    (d) Usage 
    (e) Marketing and Communications

    Performance of a contract with you to fulfil the promotion and run the competition/prize draw. We may also subsequently use your entries for the legitimate interests of understanding our customer base more effectively.

    To administer and protect our business and this website (including troubleshooting, data analysis, testing, system maintenance, support, reporting and hosting of data)

    (a) Identity 
    (b) Contact 
    (c) Profile
    (d) Technical

    Necessary for our legitimate interests (for running our business, provision of administration and IT services, network security, to prevent fraud and in the context of a business reorganisation or group restructuring exercise).

    To deliver relevant website content, advertisements and other marketing material to you and measure or understand the effectiveness of the advertising we serve to you

    (a) Identity 
    (b) Contact 
    (c) Profile
    (d) Usage 
    (e) Marketing and Communications
    (f) Technical

    Necessary for our legitimate interests (to study how customers use our products/services, to develop them, to grow our business to inform our marketing strategy and to improve our offering to you). Please note that where cookies are used for this purpose, this is covered separately by our Cookies Policy.

    To use data analytics to improve our website, products/services, marketing, customer relationships and experiences

    (a) Technical 
    (b) Usage

    Necessary for our legitimate interests (to define types of customers for our products and services, to keep our website updated and relevant, to develop our business and to inform our marketing strategy). Please note that where cookies are used for this purpose, this is covered by our Cookies Policy.

    To make suggestions and recommendations to you about goods or services that may be of interest to you

    (a) Identity 
    (b) Contact 
    (c) Technical 
    (d) Usage 
    (e) Profile

    Necessary for our legitimate interests (to develop our products/services and grow our business, and to improve our offering to you).


    We may on occasion profile our customers for the purposes of targeting marketing at them and where this is done, this is undertaken for our legitimate interests of ensuring our marketing is relevant to its audience. For example, we may classify an appropriate audience for a promotion by what products on our website they have previously looked at or expressed an interest in.


    Tagging works in a similar way to cookies. We use a tag called a pixel. A pixel is an image that once embedded in an email connects to a file stored on our web server and allows us to determine customer interest in our marketing emails. Tags can also be known as beacons.

    These allow us to see which promotions seem of interest to our customers, and if a particular offer seems to interest you. We may use this information to send offers which appear to be more relevant to you.


    To opt out of the cookies we use please see “Managing your cookies” above. Using an ad blocker enables you to individually block any cookies.

    Some third parties will also drop first party cookies, normally ‘session’ ones, onto your device.


    If you require further information or have any queries, please see our Privacy Notice or contact us at

    If you have concerns, you have the right to complain to the data protection supervisory authority of the EU Member State in which you are resident, work or in which your complaint arises. In the UK, the supervisory authority is the Information Commissioner. Details of all EU supervisory authorities can be found at: